As the hub of your marketing initiatives, your website sets the tone for your online brand presence. If it isn’t communicating your expertise and authority in the marketplace, then it isn’t doing its job. As you know, a poorly performing website puts your organization at risk to lose a great deal – credibility in the marketplace, sales conversions, sales leads, search engine rank, and much more.

Benson Media’s creative process is founded on three simple principles. They boil down to the three key resolutions our clients must make when they decide to partner with Benson.

1. SETTLE FOR NOTHING LESS THAN INDUSTRY LEADERSHIP ONLINE

Avoid the lure of flashy design and shallow content. Set your sights on a website that draws your audience in and guides them through a decision-making process with relevant content and supportive functionality. Your partner needs to have the direct response marketing know-how to handle this critical business requirement.

2. PURSUE A LONG TERM, LASTING & MATURE MARKETING CAMPAIGN

This is important. You want a flexible marketing plan that will deliver results now and as your organization evolves. This means that, as partners, we will need to proactively strategize, plan and prepare before any design concept is discussed or sketched.

3. COLLABORATE WITH US AS YOU WOULD AN INTERNAL TEAM, TAKING ADVANTAGE OF OUR COMBINED SUBJECT MATTER EXPERTS, RESOURCES AND PROVEN EXPERTISE

You’ve selected Benson Media because of our staff and know-how to handle the planning, content organization, SEO-savvy copywriting, usability-focused design, function-rich development and post-launch support for your new site. You recognize that your internal resources, paired with our well-rounded team of multichannel brand marketers, content specialists, usability- minded interactive strategists, designers and programmers has created a powerful force. We’re all equally committed to your organization’s success and our strategic and creative decisions will support this commitment and common goal. What’s important to note is that we view the strategic planning, creative and technical aspects of a website’s development as a very cohesive process.

Our approach is highly integrated, reflecting how closely our various teams – from strategists and architects, to account executives and developers – work together to swiftly build your site.

If you haven’t already, take a look at our well-honed Interactive Design & Development Work. It is a process that ensures the websites we design and develop for clients are focused on delivering customized, measurable outcomes, not on trendy creative or one-size- fits-all themes. It combines our Creative Process and our Technical Process into one easy-to-follow work flow.

We perform all our work within the guidelines set out by the search engines to help your site rankings without risking what you have already built.

Besides building more than 350 websites, optimizing hundreds of working digital strategies for well known brands, we also teach SEO & Analytics for the ADaPT Program at Ryerson University. The classes allow us to train and choose potential hires from a pool of top graduate students.

WE ARE COMPLETELY DIFFERENT THAN ANY OTHER COMPANY YOU HAVE TALKED TO ABOUT ONLINE MARKETING. Benson Media is passionate about the Internet and we are constantly pushing to evolve the way it serves our clients. Our friendly, no-pressure approach is backed by trained and talented Digital Marketers, SEO Specialists, Social Media Mavens, Designers, Developers and professional Writers.

WE’VE SPENT MORE THAN 2 DECADES DEVELOPING A NETWORK AND PROCESS TO DRIVE BRAND SEO. Search is at the center of how people and businesses engage with the web. Search is the ultimate test of survival of the fittest. To stay relevant, trusted and used, a search engine must deliver robust, accurate results that answer the searcher’s query.